GoGo squeez

Active Campaign

GoGo squeeZ is best known for being the applesauce snack of choice for the under-6 set.

Enter GoGo squeeZ Active. An aged-up electrolyte-packed sports snack designed to replenish.

We introduced the new product with the simple insight that sports, just like your snacks, should have less of the junk getting in the way of your fun, and more of the good stuff. 

MUSIC: Connor Price

ECD: Nicky Lorenzo

ECD: Todd Feitlin

CD: Brittany Perez

ACD: Gordo Ibanez

OLYMPICS PARTNERSHIP

To keep the momentum going after launch, we partnered with Olympic breaker Logan “Logistx” Edra and started the #breakitforward movement which encouraged people to step out of their comfort zones and get moving.