GoGo squeez

Kids stop asking for GoGo SqueeZ when they hit 6 years old. 

So in order to make GoGo squeeZ less cringey for tweens, we recruited insanely popular YouTuber Ben Azelart to be the face of our campaign and went on a search for some of the coolest kids across the country. We found skateboarders, drummers, breakdancers, and yogis that helped define what it means to be yourself, no matter how you play, move, or snack.

ECD: Nicky Lorenzo

CD: Brittany Perez

Jr AD/CW: Cara Cohn, Rosybeth Alvarez

Youtube integration

Our branded integration with Ben Azelart was the second highest watched video on YouTube that week, with 16 million views in a matter of days (second only to some dude named Mr. Beast.)